Industry Uses
Tea & Beverages
Market Drivers:
Consumers are diversifying their drink choices, from alcoholic to non alcoholic wellness beverages.
Benefits:
Lemon Myrtle is ideal for spirits, brewing, and non-alcoholic drinks. Its rich citral content provides not just flavor but also functional health benefits and the citrus notes pair perfectly with spirits and other flavors bringing out a multitude of notes. It is an ingredient with the highest amount of volatile oils on the planet.
Culinary
Market Drivers:
Consumers are increasingly seeking authentic and natural flavors.
Benefits:
Lemon Myrtle lends an exotic citrus note to spices, salts, and culinary blends. Its high citral content gives it a unique aroma and taste, perfect for both sweet and savory dishes, without the need for synthetic additives.
Functional
Market Drivers:
Boost Your Brain the Natural Way.
Benefits:
Lemon Myrtle complements the market demand for nootropics and adaptogen products by offering a range of cognitive benefits. Its natural antioxidants support brain health, meeting the growing need for effective, natural nootropic solutions.
Skincare & cosmetics
Market Drivers:
The demand for organic, sustainable skincare products is on the rise.
Benefits:
With its antioxidant, antibacterial, antimicrobial, antiseptic and antifungal properties, Lemon Myrtle is an all-natural ingredient good enough to eat. It’s a sustainable choice that nourishes the skin without harsh chemicals, great to combat acne prone skin and also acts as a natural preservative.
Fragrance
Market Drivers:
A shift towards clean, low-tox fragrances.
Benefits:
Lemon Myrtle’s essential oils offer a natural, long-lasting scent, ideal for perfumes, air fresheners, car diffusers, candles, and other fragranced products. Its clean aroma is a great addition to the burgeoning market of eco-friendly fragrances.
Flavour
Market Drivers:
An increasing demand for functional additives.
Benefits:
Whether it’s flavorless collagen powder or a neutral protein shake, Lemon Myrtle’s high citral content infuses a delightful citrus taste while adding functional benefits like antioxidants and nutrients.
Personal Care
Market Drivers:
The market is leaning towards more natural personal care products.
Benefits:
From toothpaste to deodorant, shampoos to body cream, Lemon Myrtle’s antifungal and antibacterial properties make it a natural and effective ingredient for personal care items.
Natural Cleaning
Market Drivers:
Eco-conscious consumers want effective, safe, low-tox cleaning products.
Benefits:
With antimicrobial and antibacterial properties, Lemon Myrtle is not only safe and environmentally friendly but also an effective choice for cleaning products.